BRIEF

IDEA

Porsche needed to increase brand relevance and consideration with contemporary luxury audiences
and build a connection with those looking to realise
their dreams, using the Ferry Porsche’s dream to make
the perfect sports car as our inspiration. 

At its heart The Art of Drive is a video led platform designed to inspire audiences with films that help them achieve their dreams. We crucially also provided the tools for them to achieve their dreams with insightful talent led educational content and the ability to interact in a series of virtual events. Making sure the audience got learnings which were relevant to them.