Samira is a Senior Account Director in the international client services and partnerships team. Her experience spans automotive, fashion, gaming and FMCG, across media partnerships, TVCs, Live Shows, social and lately music videos; bringing together Dua Lipa and TikTok for a first of its kind co-created music video. When not at work she is either making candles (her side hustle), or is eating her way through her restaurants to try list.